The Challenge
PMA, a global trade organization for the fresh produce industry, was growing—but wasn’t hitting its new membership targets. With limited marketing funds, they needed a way to drive more signups and reduce churn.

Our Approach
We crafted year-round messaging tailored to diverse segments—by industry, region, job function, and seniority. Using over 50 custom audiences, we ran multi-channel campaigns combining demand gen (gated content) and nurture paths.

Results

• 🎯 Surpassed membership goals by 10%

• 💸 Cut Cost Per Lead in half (–50%)