Challenge:
PeopleScout faced new pressures in recruiting talent globally—with automation, AI, shifting workforce expectations, and stiff competition. To stay ahead, they needed a fresh global positioning, one that spotlighted their new platform and differentiated them in the talent marketplace.

Approach:
We introduced their new tech offering, Affinix, as a key element of the brand identity. We repositioned the brand under the new “Now to Next” platform, overhauling messaging and narrative tools. This fresh identity was rolled out across presentations, web, video, and internal/external communications to unify the brand under its new promise.

Result:
PeopleScout ended the year with their best-ever close rate in business dealings and saw a marked increase in RFP invitations. The new positioning is now a core driver for ongoing growth.