Challenge:
Infor already held a strong position in enterprise software, but with over 70 markets and multiple verticals, the brand needed to unify its global identity amid leadership shifts, acquisitions, and rapid expansion. Their goal: to grow revenue at scale while maintaining consistency across industries, geographies, and product lines.

 Approach:
We guided Infor through a comprehensive brand repositioning that aligned with their strategic growth direction. This included:

• Overseeing naming, strategy, and creative execution across global rollout

• Ensuring messaging consistency across markets, industries, and teams

• Aligning cross-functional stakeholders so brand shifts would be adopted with minimal friction

• Integrating Infor’s technology leadership—its industry cloud platform, AI/analytics, and modular solutions—into the brand narrative

Result:

• Supported Infor’s revenue growth from $500 million to $2.5 billion over six years

• Helped position Infor as a market leader in cloud-based, industry-specific enterprise software

• Delivered a cohesive identity that remains relevant across Infor’s broad vertical and product footprint